Digital Marketing Strategist

Strategic marketing for health and wellness

Hi, I’m Bianca Devin, a digital marketing strategist and the founder of Studio & Co Marketing.

For over a decade, I’ve worked with clinics, wellness businesses, and allied health practices helping them turn scattered marketing into clear, consistent systems that attract aligned, premium clients. I’m a Certified Digital Marketing Institute professional and a Meta Certified Marketing Associate, with extensive experience supporting health and wellness brands across Australia. Many wellness businesses do exceptional work, yet their marketing doesn’t always reflect that expertise – that’s where I step in.

I act as both strategist and Fractional CMO, turning marketing into a clear, sustainable system. From SEO and content to lead-generation, everything works together to build authority, earn trust, and drive long-term growth.

Outside of work, I practice meditation and yoga, and I enjoy restoring old furniture – reminding me that with care and intention, almost anything, can evolve into something even better.

I believe wellness businesses deserve marketing that reflects the quality of their work: thoughtful, credible, and designed for sustainable growth.

STRATEGY LED

How We Work

We Listen First

Before creating anything, we take time to understand your business, audience, and goals.

We Build Strategy That Matters.

Your roadmap isn’t generic — it’s tailored to your audience’s journey, your business model, and what success looks like for you.

We Execute with Intention

You don’t just get ideas — you get done work: blogs, social content, email sequences, SEO optimisation, and more that fits your audience and business rhythm.

We Measure & Improve

Growth is never static. We track what matters, refine what works, and evolve your marketing as your business grows.

WHAT MATTERS TO US

WHAT WE VALUE

AUTHENTICITY ALWAYS

We help brands show up in a way that’s true to who they are, never forced, never generic.

CREATIVITY INTEGRITY

We believe in thoughtful design and meaningful storytelling – because beauty and purpose belong in every detail.

Empathy in action

We listen closely, collaborate openly, and treat every brand like it’s our own.

SIMPLICITY THAT MOVES

We believe in doing less, better. Clear, compelling strategy cuts through the noise and creates lasting impact.

WHY BRANDS CHOOSE US

We understand regulated industries, sensitive messaging, and the responsibility that comes with marketing health-focused services. Strategy first. Hype last.
You've tried agencies or freelancers and feel burned.
When you work with me, you’re working directly with the strategist and creator behind every plan, campaign, and piece of content.
No middle layers, no miscommunication — just hands-on expertise and results.

CLIENT LOVE

WHAT THEY SAY

Bianca is a true social media marketer. She designs AND executes a strategy with me. As a direct result of her work, I've won clients and generated outcomes I could never have achieved otherwise. Thank you Bianca

Bianca is amazing. Her work is kind, considered and she really looks for the best outcomes for your business. Definitely worth talking to Bianca and her team for your social media boost!

I cannot recommend Bianca highly enough! Her skill underpinned by her experience and knowledge of Digital Marketing is undboutedly what every business needs. Bianca's professionalism and genuine interest in my business helped me to achieve the results I was seeking.

Bianca is responsive, very knowledgeable, professional and personable. She hit the ground running and her contribution, in a very shot period, has been invaluable not only to my role but to my employer. Highly recommend Bianca.

Bianca was a great extension to our in-house Marketing and Communications team. Her relevant marketing ativities improved our followers and engagement online. We appreciate the amazing content that was always on brand and Bianca's accommodating nature in working with us.

Q&A

The FAQs

What services do you offer?

We provide strategic digital marketing support for wellness, lifestyle, and service-based businesses. Core service areas are:

Content & Visibility
Messaging, Content & SEO
Email Marketing & Funnels
Website & Conversion Support
Paid & Performance Marketing
Digital Marketing Strategy

How do I know which service is right for me?

Book a free 30-minute discovery call to discuss your goals and determine the best package for your business.

Do you require long-term contracts?

While we don’t lock you into long-term contracts, we do recommend a minimum 6-12 month commitment to see meaningful results. You’re free to cancel anytime with 30 days’ notice.

What are your pricing options?

Pricing varies depending on the level of support and scope of work. Services range from hourly strategy sessions (such as the Brand Clarity Call) through to ongoing monthly partnerships like the Refine & Grow Retainer. We offer flexible options and reduced rates for longer-term commitments. Get in touch to discuss the right fit for your business.

Do I need to be based in Melbourne to work with you?

We are based in Melbourne but work with clients Australia-wide. Everything is set up for seamless remote collaboration.

What platforms and tools do you use?

We use ClickUp, Monday.com, Canva, Adobe, CapCut, Google Analytics, LookerStudio, WordPress, WIX, Squarespace, Campaign Monitor, ActiveCampaign, MailerLite, RankMath, Yoast, ChatGPT, Jasper, Grammarly, and Houzz Pro.

What experience does Studio & Co Marketing have?

Led by Bianca Devin with 20+ years’ experience in Marketing strategy (10+ digital marketing). Certified as a Digital Marketing Professional by DMI, Meta, HubSpot and a strong graphic design background. We also collaborate with top creative contractors.

What if my business doesn’t fall completely in line with your niche?

If you’re outside our niche but align with our values around quality and intentional marketing, reach out and we are happy to chat and explore if it’s a good fit.

Do you use AI in your marketing process?

Yes, we use AI as a smart assistant – not to replace creativity, but to streamline workflows and uncover opportunities for better, faster results.

How We Work

Strategy first, always

Before anything is created or executed, we focus on direction. Clear positioning, clear priorities, and a clear plan ensure every piece of marketing has a purpose.

Thoughtful execution

Once the strategy is set, we bring it to life through considered content, systems, and digital marketing that feels aligned — not forced. Everything we do is designed to support consistency and ease, not overwhelm.

Flexible support as you grow

No two businesses are the same, and neither are their seasons of growth. Our services are designed to adapt — whether you need clarity, visibility, momentum, or ongoing strategic partnership.

Refinement over time

Marketing isn’t static. We regularly review what’s working, refine what’s not, and adjust as your business evolves — so your marketing continues to support where you’re headed, not where you’ve been.

How do I get started?

Book a free 30-minute discovery call to start your journey with us!