About Transformed Transformed is a leading Australian Registered Training Organisation (RTO) specialising in delivering practical, nationally recognised qualifications and professional development programs. They equip individuals and businesses with the skills, knowledge, and confidence needed to succeed in industries such as project management, leadership, and business.
challenges
Increase new student enrolments
Scale online courses
OBJECTIVES
To drive more online course enrollments through brand alignment, strategic content
Attract more students via Facebook advertising
APPROACH
Studio & Co refreshed Transformed’s digital presence with new branded templates and the introduction of AI-driven course promotion videos. Funnel-specific Facebook ad creatives were developed to attract and convert new audiences, while automated email sequences nurtured existing leads. Ongoing content strategy and creation ensured the brand maintained a strong and consistent digital footprint.
results
Ad Spend: $24,000 invested across campaign activity
Cost per Lead (CPL): $35, highlighting cost-effective lead generation
Return on Ad Spend (ROAS): 2.4, delivering more than double the return on every dollar spent
Qualified Leads: 157 high-intent prospects captured through the funnel
Client love
WHAT THEY SAY
Hear what my clients are saying about their transformative experiences.
Bianca is a responsive and talented digital marketing professional. She hit the ground running and over her engagement she closed many digital marketing gaps we had quickly including creating product videos using a new product and the use of avatars. Highly recommend Bianca for anyone needing a digital marketing capability.
