Case Study

the sales dr

Australian Sales Coach + Keynote Speaker

challenges

Inconsistent messaging across digital platforms
Difficulty attracting new customers organically
Positioning as a thought leader in sales transformation
Launching a podcast
Promoting a new book launch
Growing her LinkedIn Following

OBJECTIVES

To support these goals, the focus was on expanding her LinkedIn following and refining audience targeting to attract ideal clients organically. This included launching and promoting a new podcast across Spotify, YouTube, and other key social platforms.

APPROACH

We developed a cohesive content strategy to ensure consistent branding and messaging across all digital touchpoints. Video content was prioritised to boost engagement across channels. A targeted outreach plan using LinkedIn Sales Navigator connected her with key audiences through personalised content and offers. Email campaigns were delivered regularly to her existing database, while an automated LinkedIn workflow streamlined lead nurturing and communication.

RESULTS

Over 12 months, The Sales Dr achieved: A 2,500% increase in LinkedIn engagement 3,000% growth in followers and a 20% lift in conversions. Strategic efforts across LinkedIn, YouTube, and email marketing led to a $120K client win within the first 6 months and continue to attract high-value opportunities. We continue to work with this client and continue to drive quality leads.

Increase in LinkedIn Engagement

0 %

Follower Growth

0 %

Lift in Conversions

0 %

Client love

WHAT THEY SAY

Hear what my clients are saying about their transformative experiences.

Bianca is a true social media marketer. She designs AND executes a strategy with me. As a direct result of her work, I've won clients and generated outcomes I could never have achieved otherwise. Thank you Bianca